National Conference of Marketing (XISS) 2015

Homepage: http://www.smartchair.org/hp/NCMXISS2015       2015/11/14     Ranchi, Jharkhand, India  

The objectives of the conference would be three-folds:

• To provide a platform where Academics, Corporates and Research Scholars can discuss emerging issues in the area of Marketing
• To enhance the scope of Academic Industry interface by providing networking opportunities
• To provide a platform for scholars to discuss and fraternize with the Academics and the Corporates

Besides the above objectives, the Conference also aims to provide an opportunity to the academics and the corporates to get an exposure to the State of Jharkhand. The state of Jharkhand provides a natural laboratory where extreme contrasts can be witnessed side by side. Mega Industries co-exist with extreme poverty; Urbanisation co-exists with ethic tribal diversity almost at Neolithic levels. This provides the marketer a unique opportunity to study the challenges of marketing and to rethink the perspective of marketing from different angles. It is hoped that the conference will be able to create a bridge between the existing marketing thoughts and paradigms and the emerging social aspects.